Prepared for SeaAgri Solutions · Sea-90 Ocean Minerals and Baja Gold · October 2026
From the Sea of Cortez to Marietta, and on to a tennis court in an Atlanta summer. Six professionals, one clock, and nowhere to hide on the scoreboard. We’d like to talk about what they take on court with them.
A partnership proposal · Seven sections, about five minutes
“This one you can have fun.” — in the stands, Atlanta
A gender-balanced Professional Team Tennis League
Eight playing weeks in the middle of the summer. Switch the view to see the same season against the American sports year, or against the college calendar our players come from.
Where our players have been on the tour, and where they sit on the rating that covers everyone. The orange rule is where tennis starts paying for itself.
Two Arcs that finished a point apart. Each clip picks up in the closing minutes, with the full Arc a click away.
The final three minutes of Freeze v Rise, 20 June. The clock runs out with the teams tied, and the next point decides it: 143–142.
Match Center ↗The final minute of Outriders v Inferno, 25 June. It finishes 150–149, with the winner’s cheque on court.
Match Center ↗One from the net, one from the low camera. Each is about twenty seconds, and each one changed the scoreboard.
The last play of the Bolt from the low camera: a two-pointer that takes the Sting from 86–87 to 88–87. 22 seconds.
Match Center ↗Dalayna Hewitt’s two-pointer in the closing seconds against Rise, 15 July — 156 to 158, level. 18 seconds.
Match Center ↗■ Same county
Team Altitude trains at Windy Hill Athletic Club in Cobb County, a short drive from SeaAgri in Marietta. Atlanta is the league’s home, and the season runs through the hottest weeks of the year.
Altitude’s head coach, Marcelo Ferreira, directs Windy Hill’s high-performance academy after coaching at Pepperdine and Texas Tech, and in 2025 coached Team Atlanta to the INTENNSE title.
Every INTENNSE team fields three men and three women in the same match, for one team score: women and men on the same roster, in front of the same crowd, every night.
The largest tennis-based community organisation in the world, by its own description. Metro Atlanta, founded 1934.
Average across forty local airings on Peachtree; the best single Arc drew 116,000.
The season sits in the middle of an Atlanta summer.
Baja Gold’s own count, at an average of 4.9.
■ What the clock takes
An INTENNSE Arc runs about an hour and forty minutes on a single running score. There is no set to throw away and no game to coast through, and when the clock runs out level the next point wins. Players come back on court in Bolt after Bolt, through an Atlanta summer.
Average Arc, Season 2. One continuous score from first serve to the horn.
Sudden death. Freeze v Rise, 20 June: level at the horn, decided on the next point.
Three women and three men per team. Every player’s point counts the same.
Average watch time per viewer on Unbeaten, above the FAST-channel norm.
Sweat takes sodium with it, and the bench is where players replace it. TIDAL Hydrate Core is unflavoured and unsweetened, and built on your own mineral sea salt.
A partnership here lives with the players rather than at the concession stand: in the team bags, at the bench, in the locker room and in the stories players tell about how they prepare.
■ The first step
Sea-90 describes itself as “the first step in regenerative agriculture”: rebuild the ground, and everything above it grows. INTENNSE works the same way. The professional team sits on top of an open pathway that starts on a public court.
“We must stop destroying our soil, and instead begin the process of rebuilding it.”
Dr. Maynard Murray, whose research Sea-90 is built on
The professional team. A drafted roster, paid a $40,000 base to compete, up to $70,000 total.
College. Where most of our players come from, and where Altitude’s pipeline sends juniors.
The Challenge Series. An open draw inside every event whose winners are drafted onto a team the same week.
Sixty thousand league players and the country’s biggest junior team-tennis programme.
■ Season 2
Ten teams, eight weeks, fifty-one matches. Season 2 closed on 1 August with Freeze beating Outriders 137–130.
The Rules of INTENNSE, explained · 2:04
Up 1,037% on the year before, with 26 million impressions.
Record live concurrents across the final series.
Two broadcast, two RSNs, seven FAST, three streaming — 60% of watch time on TV.
Every Pro Arc carried live; peak audience 29,582.
■ Three ways in
Each of these fits one of your brands, and none of them asks you to become a different company. Take one, or put them together.
Every player · every Arc · League partner
Open draw → professional team · Pathway partner
Marietta → Windy Hill · Team partner
Baja Gold looks after the players at the top of the pyramid, Sea-90 presents the open door at the bottom of it, and Altitude makes it local. One company, two brands, one story told from the Sea of Cortez to Cobb County.
■ Next step
We’d love an hour with your team — in Marietta, or on court at Windy Hill with Altitude.
Opening night 2027, with Baja Gold on every bench.
The Challenge Series, presented by Sea-90, in every event of the season.
Cobb County’s team, backed by a Cobb County company.
The league’s biggest weekend, with your minerals on the bench.
Worth its salt, every night.
